Alex was born in Alicante in 1990. His mother used to be a fashion designer, so the fashion world has been always a natural environment for him. 

His parents bought him his first Canon at the age of 13. Alex always used to do the make up to his friends and then take pictures of them, just to play around.

But that game became his passion, and almost ten years later he moved to Barcelona to develop his skills and to study in IDEP Fashion Photography.

Now his passion has become a lifestyle and he works as a freelance portrait & fashion photographer.